Operative
Product Architecture, Dev Ops, Engineering
Infrastructure overhaul and performance optimization for a high-traffic adtech platform
We rebuilt Operative's core infrastructure from the ground up, implementing modern DevOps practices and performance optimizations that reduced system downtime by 95% and increased platform reliability for their enterprise advertising technology solutions.
Our approach focused on scalable architecture design, implementing containerized microservices, automated CI/CD pipelines, and comprehensive monitoring systems. We migrated legacy systems to cloud-native infrastructure while ensuring zero downtime during the transition.
The infrastructure transformation delivered measurable improvements across all key performance metrics. System response times improved by 75%, deployment frequency increased by 10x, and mean time to recovery dropped from hours to minutes.
Our cloud-native architecture implementation included automated scaling, comprehensive monitoring dashboards, and disaster recovery protocols that exceed industry standards. The new system can handle 5x the previous traffic load while maintaining sub-100ms response times, positioning Operative for sustained growth in the competitive adtech landscape.
The infrastructure transformation exceeded our expectations. System reliability went from constant firefighting to seamless operations, allowing our team to focus on innovation rather than maintenance.
Technology Director
Operative
The infrastructure overhaul resulted in a 95% reduction in system downtime, enabling Operative to serve billions of ad requests daily with enterprise-grade reliability and performance that scales seamlessly with business growth.